Do I need to do marketing myself or does CONDA Capital handle it?

Do I need to do marketing myself or does CONDA Capital handle it?

Both – with a clear division of responsibilities. CONDA Capital supports the placement of your offering through its own reach infrastructure. At the same time, activating your own network remains a key responsibility of the issuer.

How is the marketing planned?

During the “How to Emission” workshop, a joint action plan is created as an Excel list. This provides a structured overview of the planned communication and activation activities.

During the offering, these activities are discussed in the weekly jour fixe, adjusted where necessary and scheduled for the next stages of the campaign.

Which marketing activities does CONDA Capital handle?

Through the offering-related placement contribution, CONDA Capital integrates your offering into its own reach infrastructure. This may include in particular:
  1. presentation through CONDA Capital channels such as newsletters, the blog and social media
  2. performance marketing through paid channels such as Meta, LinkedIn, YouTube and Google
  3. ongoing management and optimisation of the activities managed by CONDA Capital
The management and ongoing optimisation of these activities is handled by CONDA Capital without additional costs beyond the agreed placement contribution.
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The placement contribution forms part of the CONDA Capital platform service. It expressly does not constitute an individual marketing or agency mandate for the issuer.

Which marketing activities remain the issuer's responsibility?

Activating your own network remains your responsibility and is an important success factor for the offering. This includes your existing customers, business partners, contacts and your own community.

The central communication theme of the offering should ideally be reflected consistently across all of your own channels, including:
  1. your website
  2. email communication and newsletters
  3. your own social media channels
  4. on-site communication
  5. events and personal contacts
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The strongest foundation is created when CONDA Capital's reach and your own network work together. The activation of your own contacts should therefore be planned as an integral part of the offering from the outset.

Are additional marketing activities possible?

Yes. Additional activities such as PR activities or events can be implemented depending on the available advertising budget and the jointly agreed campaign plan.