How do we build momentum before the launch?

How do we build momentum before the launch?

Ideally, start announcing your upcoming offering around four weeks before the planned launch and gradually begin activating your network.

This preparation phase has three key objectives:
  1. Generate awareness and communicate the upcoming offering at an early stage
  2. build a list of interested parties that can be specifically activated at launch
  3. mobilise your organisation and network internally

Which activities have proven effective?

Depending on your company and target audience, the following activities can be particularly useful:
  1. build a list of interested parties using an online form
  2. place a banner on your own website
  3. create a dedicated landing page, for example at your-website.com/invest
  4. announce the upcoming offering on LinkedIn
  5. inform employees through a town hall or internal memo
  6. include a reference to the offering in email signatures
  7. inform business partners at an early stage
  8. send a newsletter to existing customers
Idea
Use the weeks before launch not only to generate reach, but above all to build a list of interested contacts that can be activated. This allows you to approach interested parties directly at the right stage of the offering.