How high should our advertising budget be?
As a standard, an advertising budget of at least 2% of the target financing amount is expected.
This budget is in addition to the offering-related placement contribution and is used to finance your own marketing activities as well as optional formats such as PR and events.
Example: For a target financing amount of EUR 1,000,000, the 2% standard corresponds to an advertising budget of at least EUR 20,000.
Why is a minimum of 2% expected?
This standard forms part of the self-commitment you sign at the beginning of the offering process and is based on experience from the marketing of previous offerings.
Sufficient reach is particularly important during the public phase. An insufficient advertising budget may result in the offering not achieving the necessary visibility and reach.
How is the specific advertising budget determined?
The specific amount of the budget and its planned use are discussed jointly with CONDA Capital during the marketing workshop.
During the workshop, the planned activities for your offering are defined and the available budget is allocated across the relevant measures.
Plan the advertising budget as part of the overall financing project from the outset. This allows the relevant activities to be prepared early and coordinated with the campaign timeline.