How long does a typical campaign run?

How long does a typical campaign run?

As a general guideline, you should allow around six months for the entire offering process, including preparation.

The actual duration depends in particular on the following factors:
  1. the target financing amount
  2. the chosen activation strategy
  3. how quickly the required documents and content are provided
  4. the actual progress of the subscription phase

When should the funding threshold be reached?

Ideally, at least 50% of the funding threshold should be secured during the pre-subscription period. The funding threshold should be reached within the first four to six weeks of the public subscription period. Early progress can generate visible momentum among other prospective investors.
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A longer campaign period does not automatically lead to a better result. A key factor is how consistently and actively the issuer mobilises its network and communication channels throughout the campaign.