How should I handle negative media coverage during the campaign?

How should I handle negative media coverage during the campaign?

Negative media coverage during an ongoing offering should be addressed early, factually and in a coordinated manner.

If you work with a PR agency, involve them immediately and prepare a coordinated statement together. You should also inform your Financing Manager at CONDA Capital at an early stage about any relevant coverage.

How should we communicate?

  1. Remain factual: Respond to specific criticism with verifiable facts and avoid emotional reactions.
  2. Communicate transparently: Relevant circumstances should be explained clearly and consistently.
  3. Coordinate communications: Ensure that management, PR and other parties involved are working from the same information base.
  4. Inform existing investors: If the coverage is material to the offering or the company, proactive communication can help address open questions at an early stage.
Alert
Avoid aggressive, defensive or spontaneous responses on social media. Coordinate statements relating to the offering, risks or other regulatory-sensitive matters with CONDA Capital before publication.
Idea
Before the go-live, define internally who makes decisions, who responds and who approves communications in the event of critical media coverage. This reduces response times if an issue arises.