What are the most common mistakes during an offering?

What are the most common mistakes during an offering?

Similar challenges repeatedly arise when preparing and marketing an offering. The following four patterns are particularly common:
  1. Activating your own network too late: Your Inner Circle, customers, business partners and other existing contacts should be prepared and approached before the public launch.

  2. Treating paid marketing as the main strategy: Paid advertising works best as an amplifier of existing campaign activity. It does not replace the activation of your own network.

  3. An unclear offering story: Interested parties should quickly understand what the company stands for, why it is raising capital and how the funds will be used.

  4. Becoming passive after the go-live: The public launch is not the end of the marketing process. The offering should be actively communicated through your own channels throughout the entire campaign period.
Idea
Successful activation starts before the go-live and continues throughout the entire offering. Plan your network activation, content and communication activities early and maintain them consistently.