Which additional marketing activities are available?
In addition to the services covered by the offering-related placement contribution, further marketing activities can be implemented.
These may include, for example:
- PR articles and media collaborations with partner media
- events
- additional paid marketing formats and other campaign-specific activities
Which additional activities are suitable and available for your offering depends in particular on your advertising budget and the joint planning undertaken during the marketing workshop.
How do PR collaborations with partner media work?
For planned PR collaborations with partner media, CONDA Capital can facilitate contact with the relevant media outlet.
Please ask your Financing Manager about the current terms and conditions. As prices and available formats may change regularly, the specific terms are agreed directly with the respective media outlet.
Allow sufficient lead time for PR and media activities. Particularly for print and editorial formats, several weeks may pass between booking and publication.
When should additional activities be planned?
Additional marketing activities should ideally be agreed during the preparation phase rather than shortly before the go-live date. This allows available formats, dates and budgets to be incorporated into the campaign plan in good time.
A complete overview of the available marketing activities can be found in the “How to Emission” presentation.